This is your sweet headline that gets people to engage and has your keywords in it.

This is your opening (it’s first 3 or 4 sentences).

It’s critical to grab folks and get them into your article.

Make it interesting and let them start to understand the benefit of the information you’re presenting.

It should be good because this is what sets the tone and gets them reading.

Notice how the image on the right keeps the lines short and easy to read quickly.

The number one thing you need to know to write a great blog post. (<Subhead that engages)

This is your first chunk of content to deliver.

Make an emotional connection here.

“If you don’t get this right then you’re wasting your time. You might as well go get a crappy job because you’ll make more money!”

The emotional connection is critical to get them to pay attention and most importantly to take action!

So… emotion is the life in your blog.

If you don’t have passion and emotion behind what you do…

You should probably walk away right now.

Don’t waste another second of your life.

Drop the keyboard, go outside, go for long walk and get a Lyft home.

You need to rethink what you’re doing right now.

When you have passion you can lead, inspire, and fill people with enthusiasm.

You can lead your tribe.

If you don’t have passion then you may be just a ghost. A ghost of what you could be if you let yourself free.

If you’re not grabbing the biggest life you possibly can right now, then when?

There’s no space for anything but your best right now.